Last Updated: May 17, 2025
1. INTRODUCTION
At WuffMeow (“we,” “our,” or “us”), we understand the importance of your privacy and are committed to safeguarding your personal information. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your data when you interact with our website, mobile applications, or visit our physical stores.
This document explains your rights and options regarding your personal information. By accessing or using WuffMeow services, you acknowledge that you have read, understood, and agree to the terms and practices described in this Privacy Policy.
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us through various interactions:
- Account Creation & Management: Name, email address, password, and preferences
- Purchase Processing: Billing address, shipping address, payment details, and purchase history
- Customer Service: Communications records, inquiries, and support requests
- Marketing Engagement: Newsletter subscriptions, contest entries, and survey responses
- Pet Profiles: Information about your pets (name, type, breed, age, weight, and health considerations)
2.2 Automatically Collected Information
When you visit our website or use our mobile applications, we automatically collect certain information:
- Device Information: IP address, device type, operating system, and browser type
- Usage Data: Pages visited, time spent on pages, referring/exit pages, and click patterns
- Location Information: General location derived from IP address (not precise GPS location)
- Shopping Behavior: Product views, cart additions, and purchase patterns
2.3 Collection Methods
We utilize various technologies to collect information:
- Cookies: Small data files stored on your device that help us improve site functionality and user experience
- Pixels and Web Beacons: Tiny graphics that track page views and site interactions
- Analytics Tools: Services that help us understand how visitors use our website
- Local Storage: Information stored locally on your device to enhance browsing experience
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
3.1 Core Business Operations
- Processing and fulfilling your orders
- Managing your account and providing personalized services
- Facilitating secure payment transactions
- Coordinating delivery and shipping logistics
3.2 Customer Support and Communication
- Responding to inquiries and support requests
- Providing important product or order updates
- Sending transaction confirmations and receipts
- Notifying you about changes to our policies or services
3.3 Product and Service Improvement
- Analyzing usage patterns to enhance website functionality
- Developing new products and services based on customer preferences
- Troubleshooting technical issues and optimizing performance
- Conducting internal research and analysis
3.4 Personalization and Marketing
- Customizing your shopping experience with relevant product recommendations
- Delivering tailored marketing communications (with your consent)
- Inviting participation in surveys, contests, and loyalty programs
- Measuring the effectiveness of our promotional campaigns
3.5 Security and Compliance
- Protecting against fraudulent transactions and unauthorized access
- Verifying identity and maintaining account security
- Complying with legal obligations and industry standards
- Resolving disputes and enforcing our agreements
4. INFORMATION SHARING AND DISCLOSURE
4.1 Service Providers
We share information with trusted third parties who provide services on our behalf:
- Payment processors for secure transaction handling
- Shipping carriers for order delivery
- Cloud hosting and data storage providers
- Customer support and communication platforms
- Analytics and marketing service providers
4.2 Legal Requirements
We may disclose your information when required by law:
- In response to valid legal process (court orders, subpoenas)
- To comply with regulatory requirements
- To protect our rights, privacy, safety, or property
- To investigate potential violations of our Terms of Service
4.3 Business Transfers
If WuffMeow is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your personal information.
4.4 With Your Consent
We may share your information in other circumstances with your explicit consent.
Important: We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.
5. YOUR PRIVACY RIGHTS AND CHOICES
5.1 Account Access and Control
You can review and update your account information at any time by:
- Logging into your WuffMeow account and accessing your profile settings
- Contacting our Customer Support team at Support@WuffMeow.com
5.2 Communication Preferences
You can control how we communicate with you:
- Opt out of marketing emails by clicking the “unsubscribe” link in any message
- Adjust notification preferences in your account settings
- Contact us directly to update your communication preferences
5.3 Cookies and Tracking Technologies
You have options regarding cookies and similar technologies:
- Most web browsers allow you to control cookies through their settings
- You can opt out of certain analytics tracking by following instructions in our Cookie Policy
- Note that rejecting cookies may impact some features and functionality of our services
5.4 Data Protection Rights
Depending on your location, you may have specific rights regarding your personal data:
- Access: Request copies of your personal data we hold
- Rectification: Request correction of inaccurate or incomplete information
- Deletion: Request erasure of your personal data under certain circumstances
- Restriction: Request limited processing of your data in specific situations
- Portability: Request transfer of your data to another service provider
- Objection: Object to processing based on legitimate interests
To exercise these rights, please contact us using the information provided in Section 9.
6. DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption of sensitive data both in transit and at rest
- Regular security assessments and vulnerability testing
- Access controls limiting employee and contractor data access
- Secure payment processing compliant with industry standards
- Regular backup procedures to prevent data loss
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
7. DATA RETENTION
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with our legal and regulatory obligations
- Resolve disputes and enforce our agreements
When your data is no longer required for these purposes, we will securely delete or anonymize it.
8. CHILDREN’S PRIVACY
Our services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children. If we discover that a child under 13 has provided us with personal information, we will promptly delete it from our systems.
If you believe we might have any information from or about a child under 13, please contact us immediately.
9. INTERNATIONAL DATA TRANSFERS
If you access our services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our servers are located. By using our services, you consent to the transfer of information to countries that may have different data protection rules than your country.
10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by a revised “Last Updated” date at the top of this page.
We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information. Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.
11. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
📧 Email: Support@wuffmeow.com
📞 Phone: +13103615572
📍 Address: 255 Giralda Avenue Coral Gables, FL 33134, United-States
We are committed to working with you to obtain a fair resolution of any privacy concern or complaint.
